Privacy Notice - myPetBlu

(last updated[Month] [Day], 2024)

MypetBlu, Inc., dba MypetBlu (“MypetBlu,” “our,” “we,” or “us”) recognizes the importance of protecting your privacy and is committed to communicating transparently regarding our privacy practices. This Privacy Notice describes the types of information we may collect from you when you visit our website at https://mypetBlu.com/ or any subdomain thereof, or visit or use our mobile or desktop applications, including any content or functionality offered on or through any of the foregoing (collectively, the “Site”), or when you access or use the online services we make available on the Site (collectively, the “Service”). This Privacy Notice also describes our practices for collecting, using, maintaining, protecting, and disclosing such information.

This Privacy Notice applies to information we collect on the Site, in email, text, or other electronic messages between you and the Site, or through your access to or use of the Service through the Site. It does not apply to information collected by us offline or through any other means, including on any other website operated by us or any third party, nor (except where otherwise specifically set forth herein) to information collected by any other third party, including through any application or content (including advertising) that may link to or be accessible from or on the Site or Service.

Please read this Privacy Notice and our terms of Service carefully before you start to use the Site or Service to understand our policies and practices regarding how we treat your information. Our Privacy Notice and Terms of Service constitute a binding agreement between you and MypetBlu. By accessing or using the Site or Service in any manner, you accept and agree to be bound by this Privacy Notice. If you do not agree with any terms of this Privacy Notice, you may not access or use the Site or Service for any purpose.

This Privacy Notice may change from time to time (see Updates to Our Privacy Notice, below). Your continued use of the Site or Service after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Privacy of Children

The Site and Service are not intended for or directed to children. No one under age 18 may provide any information to or on the Site or Service. We do not knowingly collect or solicit personal information from children under age 18. If you are younger than 16 years of age, do not use or provide any information on the Site or through the Service or any of its features, register on, make any purchases through, or use any of the interactive video, audio, messaging, or public comment features of the Site or Service, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under age 18, we will delete that information. If you believe we might have any information from a child younger than 18 years of age, please contact us at legal@mypetBlu.com.

Information We Collect

Information You Share With Us

When you access the Site or use the Service, whether as a Site visitor, veterinary practice, other pet service provider, or an authorized user of one of the foregoing (each, a “Veterinary Service Provider”) or for purposes of accessing telehealth veterinary care for an animal in your care, ownership or control (a “Pet Parent”), we collect certain personal information about you, which may include the following.

Pet Parent Information: When you engage with us as a Pet Parent or Veterinary Service provider, we may collect information that you provide to us that may include information about yourself, such as name, postal address, e-mail address, telephone number(s), as well as information that is about you but may not specifically identify you, such as information about your internet connection, the equipment you use to access the Site or Service, and usage details, IP addresses, and certain other information collected through cookies and other tracking technologies (collectively “personal information“).
Registration Information: We may collection information that you provide by filling in forms on the Site or through the Services. This includes information provided at the time of registering to use the Site, registering for an account, subscribing to the Services, posting material, or requesting further products or services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with the Site or Service.
Practice Information: If you are a Veterinary Service Provider, we may collect information about the veterinary practice including name, location, postal address, email address, telephone number(s), facsimile number, authorized employees/agents, information about the practice’s management software and contact information for integration into our Services.
Telemedicine Information: We may also collect information used for diagnosis therapy, follow-up and/or education, which may include any of the following: pet medical records, medical images that may be photos and video, live two-way audio and video, live chat logs, output data from medical devices and sound and video files, digital information. This may include, by way of example, chat messages, chat logs, and video and audio recordings of appointments, or pictures or videos provided for diagnostic purposes, including as may contain members of your household or organization.
Communications: If you contact our support team or converse with us via the chat function available through the Services, we may collect any of the information shared through those communication.
Transaction Information: When you enter into a transaction with us, we may collect information about the details of transactions you carry out through the Site or Services and of the fulfillment of your product orders. You may be required to provide financial information before placing an order or making a purchase through the Site. We also collect transaction information, such as billing address and credit card Information in connection with the Services you select/purchase.
Location: We may collect information about your location. This may include your general or precise location. We may collect this using different types of technologies, including GPS and Wi-Fi. If you use our mobile application, we may also access your device’s location information in the background.
We may also collect information about the search queries you make through the Site.

Information Veterinary Service Providers Provide Us

The Site or Service has features that enable Veterinary Service Providers to communicate with a Pet Parent (“Pet Parent”, “Veterinary Service Provider Client”, or “Client”) via emails, SMS text messages, or other forms of digital communication.

Information You Post To the Site or Through the Services

We may also collect information as you interact and communicate through the Site and Services, such as when you provide information, images, and other content to be published or displayed (hereinafter, “posted”) on public areas of the Site, or transmitted to other users of the Site or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although you may have the option to set certain permission settings through your account, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Site with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect by Automatic Means (“Cookie Policy”)

When you navigate through and interact with the Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing, actions, and patterns, including:

information about the devices you use to access the Site (such as the IP address and the type of the device, operating system, and web browser);
dates, times, and duration of use of the Site (including whether you are a repeat or first time visitor);
information on actions taken when using the Service (such as page views and website navigation patterns); and
audio, video, or other digital information gathered during and with respect to telehealth appointments conducted through the Service, including, without limitation, chat messages, chat logs, and video and audio recordings of appointments.

In addition, we use third-party web analytics services to help us understand your use of the Site and the popularity of certain content so we can improve your experience. For more information on our use of third-party analytics services, see Third Party Providers below.

In some cases, information we collect automatically may be statistical data that does not include personal information. We may maintain or associate any such statistical data with personal information we collect in other ways or receive from third parties. It helps us to estimate our audience size and usage patterns, speed up user experience, and to improve and personalize the Service, including enabling us to identify and authenticate users. To the extent that we associate any of this non-personal information with your personal information, we will treat it as personal information under the terms of this Privacy Notice.

Technologies we use for automatic data collection may include cookies. A cookie is a small file placed on the hard drive of your computer. Pages of our Site and our emails may also contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Pet Information

If you access the Site or Service in the capacity of a Pet Parent, we may also collect, in addition to personal information, information (“Pet Care Data”) relating to the animal for which you are seeking care (the “Pet Subject”). Pet Care Data may include information you provide directly to us, such as the Pet Subject’s name, age, location, species, gender, breed, date of birth. We may also collect as Pet Care Data wellness and other medical information regarding the Pet Subject, including, without limitation, behavioral information, genetic information, medical history, medication/prescription information, microchip ID, pet insurance plan and policy number (if relevant), and information collected or available via wearable devices.

AI-Assisted Triage

When you engage with our AI-assisted triage services as part of the Service, you will be asked to provide certain health-related information, including symptoms, health history, and personal health concerns. The AI technology processes this information to offer personalized healthcare guidance. While our AI-assisted triage system is designed to provide accurate and helpful health guidance, it does not replace the personalized advice of a healthcare providers. Decisions regarding pet care should always be made in consultation with a healthcare provider. By using our AI-assisted triage services, you consent to the process of the information we collect through that process by the AI system as described in this Privacy Notice.

How We Use the Information We Collect

We may use information we obtain about you or your Pet Subject, or that you provide to us:

to operate, maintain, enhance and provide features of the Site and Service;
to fulfil the terms of contract;
to process orders you place and complete other transactions you have requested using the Site or the Service, and provide you with products and services you request;
to provide communication between Pet Parents, Veterinary Service Providers, and/or us as necessary to fulfil the Service;
to facilitate telemedicine visits conducted through the Service;
to send you information or materials you request;
to maintain a record of your purchases and other transactions using the Site or the Service;
to respond to your questions and comments and provide customer support;
to communicate with you about our products, services, offers, and promotions;
to operate, evaluate, and improve our business and the products and services we offer;
to analyze trends and statistics regarding use of the Service and transactions conducted using the Service;
to protect against and prevent fraud, unauthorized transactions, claims, and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users;
to enforce our Terms of Service and other legal rights and agreements;
to aggregate and de-identify data collected through the Services and use/disclose it for any purpose;
for account verification, audits, security, compliance with applicable laws and regulations, fraud monitoring and prevention; and
to comply with applicable legal requirements and industry standards; and
for any other purpose for which you provide your consent.

We may also use your information or Pet Care Data to contact you about our own and third-parties’ goods and services that may be of interest to you.

How We Share Personal Information and Pet Care Data

In certain cases, we need to disclose and/or share your personal information or Pet Care Data with third parties. By providing us personal information or Pet Care Data as defined above, you consent on your behalf and in the capacity of the Pet Parent to our disclosure and/or sharing of your personal information and/or Pet Care Data with third parties as follows:

to our subsidiaries and affiliates;
to contractors, service providers, and other third parties we use to support our business (see Third-Party Providers), which include payment processors, website hosts, email delivery facilitators, etc. We require that our contractors, service providers, and other third-party providers protect your personal information with the same standards we do but we are not responsible for their policies or practices.
to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
to enforce or apply our Terms of Service and other agreements;
if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of MypetBlu, users of the Site or Service, and/or others;
to facilitate telemedicine visits conducted through the Service;
for any other purpose which is incidental to the normal use of the Service; and
for any other purpose for which you provide your consent.

We also reserve the right to transfer your personal and other information to a buyer or other transferee in the event of a merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets. Should such a sale, merger, or transfer occur, we will use reasonable efforts to direct the transferee to use your information in a manner that is consistent with our Privacy Notice.

Except for the above, we will not disclose your Pet Subject’s Pet Care Data, including any veterinary medical records, or any information contained therein, to any third parties, except as set forth herein, with your consent, where required by a subpoena or court order, or as otherwise permitted by applicable law.

Data obtained through the short code program will NOT be shared with any third-parties for their marketing reasons or purposes.

Use of Anonymized Data

Notwithstanding the forgoing, we may generate anonymized and/or aggregated data (“Anonymized Data”) that does not identify you or your Pet Subject using your information and/or the Pet Care Data of your Pet Subject, and may process, use, disclose and share any such Anonymized Data with third parties without restriction, and you hereby provide your consent to our ownership, generation, processing, use, sharing, and/or disclosure of any such Anonymized Data.

Third-Party Providers

We may employ third party companies and individuals to facilitate our Site and to process data, perform IT support and other Site-related services, provide hosting, payment processing, and related services, and to otherwise assist in making the Service available (collectively, “Third Party Providers”). These Third Party Providers may have access to your personal information and Pet Care Data for purposes of performing these tasks on our behalf, and may have the right to retain and use personal information and Pet Care Data or other information through performance of these tasks. We note that we have no control over and assume no responsibility for the content, privacy policies or practices of any Third Party Providers, their sites or services.

Where you are a Pet Parent, Third Party Providers may include Veterinary Service Providers. Third Party Providers may also include, without limitation, the following:

Payment Processors. We use Third Party Providers (including Apple Pay, Google Pay, Stripe and Shopify) to process certain payment transactions initiated via the Site. Your payment card details are not stored by the Site. If you provide payment information in order to facilitate payment processing, your payment card details are encrypted and securely stored by the applicable third party payment processor. You can learn more about Apple Pay’s privacy practices at https://www.apple.com/apple-pay/: You can learn more about Google Pay’s privacy practices at: https://pay.google.com/about/. You can learn more about Stripe’s privacy practices at https://stripe.com/privacy, and can learn more about Shopify’s privacy practices at https://www.shopify.com/legal/privacy.

Analytics. We may use Third Party Providers to monitor and analyze the use of our Site, including as follows:

Google Analytics. Google Analytics is an independent web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Site. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can learn about Google’s privacy practices at https://www.google.com/intl/en/policies/privacy.

You may opt out of the aggregation and analysis of data collected about you on the Site by Google Analytics by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/. Please note that if you opt out, analytics companies other than Google Analytics may continue to aggregate and analyze data collected about you on the Site.

Hotjar. Hotjar may be used to track, capture, and analyze how users interact with our Site. You can learn about Hotjar’s privacy practices at https://www.hotjar.com/legal/policies/privacy/. For information on how you may opt out of the capture and analysis of your Site usage data by Hotjar, please visit https://www.hotjar.com/legal/policies/do-not-track/.
Hubspot. Hubspot may be used to track and analyze traffic to and from our Site. You can learn about Hubspot’s privacy practices at https://legal.hubspot.com/privacy-policy. For information on how you may opt out of tracking by Hubspot, please visit https://knowledge.hubspot.com/reports/customize-your-cookie-tracking-settings-and-privacy-policy-alert.

Other Service Providers. We also use Third Party Providers for marketing, technical, operational, and other services, including as follows:

Zendesk. Zendesk may be used to provide customer service and support and to assist us in managing our customer relationships. You can learn about Zendesk’s privacy practices at https://www.zendesk.com/company/agreements-and-terms/privacy-policy/.
Firebase. Firebase may be used to develop and support the Site, including our mobile applications. You can learn about Firebase’s privacy practices at https://firebase.google.com/support/privacy.
Twilio may be used to enhance communication efforts with your clients through SMS messaging, emails, and other forms of digital communication. You can learn more about Twilio’s privacy practices at https://www.twilio.com/en-us/legal/privacy.

Data Retention

We will retain your personal information only for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal information for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you.

To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances, we will anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may retain and use this information indefinitely without further notice to you.

Consent

By accessing the Site or using the Service, you consent on your behalf and in the capacity of the Pet Parent to our collection and processing of your information and your Pet Care Data. If you do not want us to use the information we collect or Pet Care Data as defined above and as defined above, please email legal@mypetBlu.com. For more information, see Your Choices.

Security

MypetBlu takes protecting your information seriously, and implements reasonable measures to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to the Service or certain parts of the Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

We urge you to be careful about giving out information in public areas of the Site, such as during telehealth visits, whether conducted via audio, video, or chat. Please use caution in determining what personal information to disclose.

Please note that the electronic transmission of information is not completely secure. We cannot guarantee that the security measures we have in place to safeguard information will never be defeated or fail, or that such measures will always be sufficient or effective. Any transmission of information is at your own risk.

Information and Data Transfers

The Service is administered by MypetBlu in the United States, and is intended for use only in the United States. The Service is not designed for, and should not be used by, users outside of the United States, such as users located in the European Union, United Kingdom or elsewhere. You are not permitted to access the Site and/or Service from outside the United States and are liable for all consequences, penalties, damages, or fines that may be assessed if you violate this restriction, and agree to indemnify MypetBlu from any claims or inquiries that may arise from any such violation.

Your Choices

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Cookies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Site and the Service may then be inaccessible or not function properly.

Messages. MypetBlu may communicate with you electronically via in-app messages, SMS texts, e-mails or any other suitable form of electronic communication (“Messages”) for purposes related to the Service including, but not limited to, providing information regarding access, appointments, quality of service, and availability, as well as Messages that are ancillary to the Service, such as but not limited to Messages about new product announcements, product recommendations, and other promotions. You can opt out of receiving promotional Messages at any time by updating your notification preferences in the accounts settings of the Service. If you opt out of promotional Messages, please note that you may continue to receive non-promotional, transactional Messages from us.

Limiting Provided Information. You can choose not to provide us with certain information. If you decline to provide certain information, however, please note that some features of the Site and/or Service may then be inaccessible.

“Do Not Track” Requests

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. Because there currently is not an universally- recognized standard for recognizing or honoring DNT signals, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

Third Party Applications and Websites

The Site and/or Service may contain links enabling the electronic transfer of data from third-party applications to the Site or Service, as well as links to third-party websites. MypetBlu is not responsible for the privacy practices or content of these applications or websites, and linking to an application or website does not constitute endorsement by us of that application or website. You should review the Privacy Notice and terms and conditions of any such third-party application or website prior to using or providing information to the same.

Accessing and Correcting Your Information

Your personal information and Pet Care Data is accessible through, and may be reviewed and changed by logging into, your user account. You may also send us an email at support@mypetBlu.com to request access to, correct, or delete any personal information or Pet Care Data that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions, copies of your User Contributions or correspondence may remain viewable in cached and archived pages, or might have been copied or stored by other users. Proper access and use of information provided on the Site and Service, including User Contributions and correspondence, is governed by our Terms of Service.

Your California Privacy Rights

California law grants additional privacy rights to California residents. In particular, the California Consumer Privacy Act of 2018, as amended by the California Privacy rights Act of 2020 (CCPA) requires businesses to disclose, for the past 12 months, (i) the categories of personal information collected, (ii) the sources of the collected personal information, (iii) the purposes for which the collected personal information is used, (iv) the categories of personal information disclosed for a business purpose, and (v) the categories of any personal information sold or shared. MypetBlu provides these disclosures in the following table.

When we use the term “personal information” in this Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

(Note that MypetBlu does not sell or share any personal information under the CCPA’s definitions of a “sale and “share”)

Category	Sources of Collection	Purposes of Collection	Disclosures for a Business Purpose
Identifiers	Site visits, creation of accounts and registration for MypetBlu products and services, importation or upload by users of the Service	For user registration, to enable MypetBlu to provide its products and services and to allow MypetBlu to communicate with you	To Third Party Providers to assist in providing MypetBlu products and services and processing associated payments
Personal information categories listed in the California Customer Records statute	Creation of accounts and registration to receive MypetBlu products and services, submission of payment information, importation or upload by users of the Service	For user registration, to enable MypetBlu to provide its products and services and to allow MypetBlu to communicate with you	To Third Party Providers to assist in providing MypetBlu products and services and processing payments
Commercial information	Registration for MypetBlu products and services, importation or upload by users of the Service	To provide MypetBlu products and services to users and maintain purchase history	To Third Party Providers to facilitate delivery of products and services
Internet or other electronic network activity	Your browsing and search history on our Site and Service and other interactions with our Site or Service	To improve the user experience on the Site, diagnose server problems and administer the Site, and to improve Service function	To Third Party Providers for the purpose of enhancing the Site
Geolocation data	IP address; certain wearable devices	To enable MypetBlu to provide its products and services, and to improve the user experience on the Site	To Third Party Providers for the purpose of enhancing the Site
Sensory data	Your interactions with our Site and Service, including, without limitation, in connection with telemedicine appointments	To enable MypetBlu to provide its products and services	To Third Party Providers to facilitate delivery of our products and services, and to other users of the Site for purposes of making certain Service functions available to you
Inferences drawn from other personal information	Your browsing and search history on our Site and other interactions with our Site and Service	To improve the visitor experience on our Site	To Third Party Providers for the purpose of enhancing our Site

California residents may exercise the following rights in relation to the personal information we collect about you, subject to certain limitation as allowed by law:

• KNOW what personal information we have collected about you and how we use and share it.

• LIMIT the use and disclosure of sensitive personal information we collect about you.

• OPT-OUT of the sale of your personal information, and the right to opt-out of the sharing of your personal information for cross-context behavioral advertising.

• CORRECT inaccurate personal information that we have about you.

• EQUAL treatment. We will not discriminate against you for exercising your CCPA rights.

• DELETE personal information we have collected from you, and require that our service providers do the same (subject to some exceptions).

The Right to Limit Use of Your Sensitive Personal Information

You can direct us to only use your sensitive personal information (for example, your financial account information, or your precise geolocation data) for limited purposes, such as providing you with the services you requested.

The Right to Know

You have the right to request any or all of the following information relating to the personal information we have collected about you or disclosed in the last 12 months, upon verification of your identity:

• The specific pieces of personal information we have collected about you;

• The categories of personal information we have collected about you;

• The categories of sources of the personal information we have collected about you;

• The categories of personal information that we have disclosed about you to third parties for a business purpose, and the categories of recipients to whom this information was disclosed;

• The categories of personal information we have sold about you, and the categories of third parties to whom this information was sold; and

• The business or commercial purposes for collecting or selling personal information about you.

You can make a request to know up to twice a year, free of charge.

The Right to Request Deletion

You have the right to request the deletion of personal information that we have collected from you, and to require that the third parties we have shared it with also delete it, subject to certain exceptions in which we are required to retain such information, including compliance with other laws and court orders. We may maintain a confidential record of deletion requests solely for the purpose of preventing the personal information of a consumer who has submitted a deletion request from being sold, for compliance with laws or for other lawful purposes.

The Right to Correct Inaccurate Personal Information

You have the right to request that we correct inaccurate personal information we maintain about you. Once we receive a verified request to correct your inaccurate personal information, we will use commercially reasonable efforts to correct it.

The Right to Opt-Out of Personal Information Sales and Sharing

You as a resident of California or Nevada have the right to direct us not to sell or share personal information we have collected about you to third parties now or in the future.

The Right to Non- Discrimination

You have the right not to receive discriminatory treatment for exercising any of the rights described above. However, please note that if the exercise of the rights described above limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our products or services or engage with you in the same manner.

“Shine the Light”

We may sell or share information you provide to us to third parties. However, Residents of the State of California may ask us to provide them with a list of the types of personal information that we have disclosed during the preceding year to third parties for their direct marketing purposes, and the identity of those third parties.

How to Exercise Your California Privacy Rights

You may contact us to exercise these rights at legal@mypetBlu.com or by calling us at 1-888-505-0567.

We will need to verify your identity before processing your request. In order to verify your identity, we may require matching identifying information you provide us to the information we maintain about you in our systems or a successful login to your account (as applicable).

We use good faith efforts to respond to a verifiable consumer request to know or to delete within forty-five (45) days after its receipt. If we need more time (up to 90 days), we will inform you of the reason and the needed extension period in writing.

You do not need to create an account with us to exercise your privacy rights. However, we may ask you to provide additional personal information so that we can properly identify you in our dataset and to track compliance with your opt-out request. We will only use personal information provided in an opt-out request to review and comply with the request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems and authenticate you as authorized to receive the information.

Once you make an opt-out request, you may change your mind and opt back in to personal information sales at any time by contacting us at legal@mypetBlu.com.

Authorized Agent

California residents may use an authorized agent to make a CCPA privacy request on the resident’s behalf. To make a request on behalf of a California consumer, the authorized agent must provide a copy of either (a) a letter signed by the consumer authorizing the agent to submit a CCPA request on the consumer’s behalf, or (b) a power of attorney, duly authorized and issued pursuant to California Probate law. The authorized agent must email one or both documents to legal@mypetBlu.com and include a phone number where the agent may be reached during regular business hours.

Household Requests

Under the CCPA, members of a California household can jointly request access to personal information for the household or the deletion of all household personal information. To make a household request, each member must first submit an Access or Deletion request on an individual basis. After submitting the individual requests, each member must submit an email to legal@mypetBlu.com and request that their Access or Deletion requests be combined with the other members of their household.

Financial Incentives

We do not currently offer incentives in exchange for the retention, sale, or sharing of personal information.

Compliance Information

The number of requests to know we have received, complied with in whole or in part, or denied; 0

The number of requests to delete we have received, complied with in whole or in part, or denied; 0

The number of requests to opt-out we have received, complied with in whole or in part, or denied; 0

The median or mean number of days within which the business substantively responded to requests to know, requests to delete, and requests to opt-out. 1

If you have any questions, or concerns regarding our Privacy Notice and privacy practices, please contact us via email at legal@mypetBlu.com; via telephone at [insert]; or by writing us at the address provided in the “Contact Us” section below

Colorado Resident Rights

If you are a Colorado resident, you have the following rights under the Colorado Privacy Act (CPA) in relation to your personal information, subject to certain exceptions:

• Right of Access. You have the right to confirm whether we collect personal information about you and, if so, what personal information we collect, use, disclose, and/or sell, as applicable.

• Right to Delete. You have the right to request the deletion of your personal information that is collected by us.

• Right to Correct. You have the right to request that we correct inaccuracies in the personal information that we collect about you.

• Right to Opt-Out of Sale. You have the right to opt-out of the sale of your personal information to third parties for the purpose of targeted advertising, profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer or for monetary return. You may authorize another person acting on your behalf to opt out of the processing of your personal information for any of the reasons set forth above. However, as noted above, we do not currently sell any personal information.

• Right to Data Portability. No more than two times per calendar year, you have the right to request a copy of your personal information we have collected and maintained about you that allows you to transfer the data to another entity.

If you wish to determine if you are eligible to exercise any of the rights and, if so, exercise any of the rights set out above, please legal@mypetBlu.com and, in your subject line indicate that your contact is “Data Subject Request” and provide us information about what data subject right(s) you would like to access so we can begin the data subject response process.

Any request you submit to us to know, to delete or to correct is subject to an identification and residency verification process as permitted by Colorado law. We will not fulfill your request unless you have provided sufficient information that enables us to reasonably verify that you are the consumer about whom we collected the personal information.

This section describes your Colorado data subject rights and explains how to exercise those rights and also describes various exclusions and exceptions under Colorado law.

We will respond to your request within 45 days after receipt of a Verifiable Consumer Request for a period covering 12 months and for no more than twice in a twelve-month period. We reserve the right to extend the response time by an additional 45 days when reasonably necessary and provided consumer notification of the extension is made within the first 45 days. We will deliver our written response electronically.

Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

You may submit data subjects requests to know two times within any 12-month period. We can deny more frequent requests. There are no limits on the number of deletion or correction requests you can make. However, we may deny or charge a fee for manifestly unfounded or excessive deletion requests in line with our administrative costs for the deletion requests.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Within 45 days of a valid and verifiable data subject request, if we do not take any action on the request, we will let you know why, which is usually because we cannot verify your identity or we have verified your identity but identified that you are not and have not been a Colorado consumer in the relevant time period and not able to exercise rights under the CPA. We will provide information about how you may appeal this decision / non-action in that communication.

You may contact the Colorado Attorney General if you have concerns about the result of your appeal.

We will not process personal information in violation of state or federal laws that prohibit unlawful discrimination against consumers.

We will not discriminate against you for exercising any of your CPA rights. Unless permitted by the CPA, we will not:

• Deny you goods or services.

• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

• Provide you a different level or quality of goods or services.

• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Other State Consumer Privacy Disclosures

The disclosures in this section supplement our general provisions of this Privacy notice and are made pursuant to the following state consumer privacy laws:

Connecticut Data Privacy Act

Utah Consumer Privacy Act

Virginia Consumer Data Protection Act

For the purposes of this section, these laws will be referred to collectively as State Consumer Privacy Laws. References to “personal information” in our general Privacy Notice describe our practices with respect to “personal data,” as defined under these State Consumer Privacy Laws.

Categories of Personal information and Purposes of Processing

You can learn more about the categories of personal information and sensitive data that we collect about consumers and the purpose for processing as set forth above.

Your Rights Under State Consumer Privacy Laws

If you are a resident of a state that has enacted a State Consumer Privacy Law, then, subject to certain conditions and exclusions, you have the following rights with regard to your personal data:

Right to access. You have the right to request access to and obtain a copy of any personal information that we may hold about you.

Right to correct. You have the right to request that we correct inaccuracies in your personal data. Although Utah law does not grant its residents this right, we grant Utah residents the right to request correction of their data.

Right to delete. You have the right to request that we delete personal information that we have collected from or obtained about you.

Right to opt out of the sale of personal information. You may request that we stop disclosing or making available your data in a way that is considered a “sale”.

Right to opt out of targeted advertising. You may request that we stop disclosures of your personal information for targeted advertising.

Right to withdraw consent. If you have previously granted us consent to process your sensitive data, you have the right to withdraw consent.

Right to opt out of profiling. You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects. We do not profile in a manner that would result in legal or similarly significant effects and as such do not offer this right.

Right to appeal. If you live in Connecticut, or Virginia and are unsatisfied with our decision not to take action on your request to exercise one of your privacy rights, you may appeal our decision. Although Utah law does not grant its residents this right, we accept appeals from Utah residents using the same process.

Right to non-discrimination. If you choose to exercise any of the privacy rights described above, we will not deny our products or services to you, charge you different prices or provide a different level or quality of products or services to you unless those differences are related to the value of your personal data.

How to Exercise Your Rights Under State Consumer Privacy Laws

• Email Us: support@mypetBlu.com

• Calling us at 1-888-505-0567

We will only use personal information that you provide in a request to authenticate the request. We will not further disclose the personal information and will retain it only as necessary for the purpose of authentication and to meet our legal obligations. We cannot fulfill your request if we cannot authenticate it and confirm the personal information that is subject of the request relates to you.

Authorized Agents

If you are a Connecticut resident, you may use an authorized agent (a person or entity acting on your behalf) to submit a request to opt-out out of our processing of personal information for the purposes of targeted advertising or sales. If you use an authorized agent to submit a request, we will not act on that request unless we are able to authenticate, with commercially reasonable effort, both your identity and the authorized agent’s authority to act on your behalf.

Notice to Nevada and Utah Residents

We do not disclose a user’s personal information to any third party for such third-party’s direct marketing purposes. Nevada S.B. 220 allows Nevada residents to opt-out of the sale of their personal information now in the event we change our Privacy Notice in the future. If you are a Nevada resident we want you to know that, in the event we sell your personal information, you will have choices and can opt out and can affect them by contacting us by email at support@mypetBlu.com. This may prevent or restrict your use of the Site and/or Service in the future.

Consent to Receive Electronic Notifications

Electronic communication is the most effective and timely way to provide the users of the Website and Services with any optional or required notifications and disclosures. In some circumstances, however, applicable laws may require us to send you disclosures or communications in paper format unless you have affirmatively consented to receiving electronic notifications only in advance of the notification. Through this Privacy Policy, pursuant to 15 U.S.C. § 7001, you hereby affirmatively consent to receive electronic notifications and disclosures from us only (without requiring a paper copy) and you represent that, to date, you have not withdrawn such consent. You have the right to change your mind and withdraw your consent at any time. If you would like to withdraw your consent to receive electronic notifications and/or would like to request paper copies of any required notifications you receive electronically, you may contact us. To receive electronic records, you will need access to a smartphone, tablet, laptop or computer with internet access and an email account.

Updates to Our Privacy Notice

MypetBlu reserves the right to change this Privacy Notice at any time. If we make a material change to this Privacy Notice, we will make an effort to communicate these changes to you via email or by posting a notification on the Site. The date this Privacy Notice was last revised is at the top of this page. We encourage you to review this Privacy Notice periodically to check for any updates or changes.

Contact Us

If you have any questions about this Privacy Notice or our information practices, please email us at support@mypetBlu.com or call 1-888-505-0567